Pioneering AI Visibility Solutions

We're Building the Future of AI Visibility

Citerra is on a mission to help every brand understand, optimize, and dominate their presence across AI answer engines.

Meet Citerra

See How Citerra Works

Watch Oliver and Lily explain how Citerra helps brands dominate AI visibility across all major engines

Our Mission

As AI-powered systems and engines like ChatGPT, Google Overviews and Gemini, Claude, Grok and Perplexity become the primary way people discover information and make decisions, traditional SEO is no longer enough. We believe every brand deserves to understand how they're represented in AI responses and have the tools to optimize their visibility. Citerra makes AI visibility tracking and optimization accessible, actionable, and affordable for organizations of all sizes.

Our Story

Building the Future of AI Visibility

Citerra was founded in 2024 at a turning point in how the internet works. We saw early what is now becoming undeniable: search was no longer just links and pages — it was answers, summaries, recommendations, and decisions generated by AI.

While brands continued investing heavily in traditional SEO and content marketing, they had no visibility into how AI engines were actually representing them across millions of daily queries.

We observed the same patterns repeating across industries:

  • Brands being misrepresented or oversimplified by AI answers
  • Competitors being recommended instead — often without justification
  • Entire product categories disappearing inside AI-generated responses
  • High-intent discovery shifting into AI assistants where no click ever happens

And critically, there was no way to measure or manage this new layer of visibility. Traditional analytics tools couldn't see AI answers. Search Console couldn't track citations. Manual testing was fragmented, anecdotal, and impossible to scale.

So we built what the market was missing.

Citerra is one of the first AI-native platforms designed specifically for the era of AI-mediated discovery and commerce. Not retrofitted from SEO. Not bolted onto analytics. Built from the ground up for how modern AI engines reason, cite, and recommend.

What began as a way to track AI mentions quickly evolved into something far more fundamental: a measurement and optimization layer for AI Answers and AI Agents.

Today, Citerra enables organizations to:

  • See where and how their brand appears across major AI engines
  • Understand sentiment, citations, and competitive positioning inside AI responses
  • Identify where competitors are winning AI recommendations
  • Translate AI visibility gaps into clear, prioritized actions

In short, we make the invisible visible — and actionable.

Citerra is actively being shaped and validated across real-world use cases spanning agencies, SaaS, retail, eCommerce, financial services, and consumer brands. These scenarios continually inform how the platform evolves — ensuring it delivers practical outcomes, not abstract metrics.

As AI assistants increasingly become the interface to the economy — influencing discovery, shaping trust, and executing purchases — AI visibility will become as foundational as SEO once was.

Citerra exists to define, measure, and power that future.

We're not just helping brands adapt to AI-driven search. We're building the control layer for it.

Our Values

Customer-First

Every feature we build, every decision we make, starts with understanding our customers' needs and delivering real value.

Innovation

We're pioneering a new category of marketing technology. We embrace change, experiment boldly, and stay ahead of AI trends.

Transparency

We believe in honest communication, clear pricing, and transparent data practices. No hidden fees, no surprises.

Collaboration

We work closely with our customers, partners, and team to build the best possible AI visibility platform.

Results-Driven

We measure success by our customers' success. Every feature is designed to drive measurable business outcomes.

Excellence

We set high standards for ourselves and our platform. Quality, reliability, and performance are non-negotiable.

Join Us on Our Mission

Whether you're looking to optimize your brand's AI visibility or join our team, we'd love to hear from you.

About Us - Citerra