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Analytics & Metrics
Understanding your AI visibility data
Overview
The AI Visibility Score summarises how visible your brand is across tracked AI engines and topics.
What it Does
This score reflects:
- Frequency of citations in AI answers
- Breadth of topics where your brand appears
- Relative performance compared to competitors
Why It Matters
A higher AI Visibility Score indicates broader and stronger presence inside AI-generated answers, which helps with brand discoverability and influence in modern search and AI query behaviours.
How to Use It
- •Compare your score over time to track improvements.
- •Benchmark against competitors to see relative gains.
- •Use the score to guide content priorities and optimisation efforts.
Where to Find It
Home > AI Visibility Score