Analytics & Metrics

Understanding your AI visibility data

Overview

The AI Visibility Score summarises how visible your brand is across tracked AI engines and topics.

What it Does

This score reflects:

Frequency of citations in AI answers
Breadth of topics where your brand appears

Relative performance compared to competitors

Why It Matters

A higher AI Visibility Score indicates broader and stronger presence inside AI-generated answers, which helps with brand discoverability and influence in modern search and AI query behaviours.

How to Use It

•Compare your score over time to track improvements.
•Benchmark against competitors to see relative gains.
•Use the score to guide content priorities and optimisation efforts.

Where to Find It

Home > AI Visibility Score

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