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Brand Management
Configure and manage your brands
Overview
This article explains how to add and manage competitor brands in Citerra to compare AI visibility trends.
Why It Matters
Understanding how competitors appear in AI answers helps you identify visibility gaps and content opportunities.
How to Add Competitors
- 1Navigate to the Setup or My Brands page.
- 2Add Competitor brand details.
- 3Enter the competitor's brand name.
- 4Save and include them in your next analysis.
Practical Tip
Group competitors by industry, product category, and region to compare visibility across similar entities (e.g., mid-tier retail vs enterprise SaaS).
Where to Find It
Setup / My Brands > Competitors