Program Results
38%
Featured in relevant AI fashion recommendations across ChatGPT, Gemini, Claude, Perplexity & Copilot
+9%
AI-driven sales increased from $16K to $17.4K per month
Featured in relevant AI fashion recommendations across ChatGPT, Gemini, Claude, Perplexity & Copilot
AI-driven sales increased from $16K to $17.4K per month
Outperformed 2 top competitors in AI-led product suggestions
A mid-sized fashion and beauty brand needed to boost its visibility across AI-powered shopping experiences as consumer behavior rapidly shifted toward AI-assisted product discovery.
With 66% of luxury shoppers using AI features online and 94% open to AI-powered personalization (Forbes), the retailer recognized that traditional SEO alone couldn't capture this emerging channel. They needed a way to ensure their products appeared in AI-generated fashion recommendations across all major engines.
The retailer partnered with Citerra to track, analyze, and optimize their presence in AI-powered product recommendations. Using Citerra's platform, they identified which queries triggered competitor mentions, monitored sentiment across AI responses, and adjusted their content strategy to align with how AI engines understood and categorized fashion products.
Monitored how often their products appeared in AI responses to fashion and beauty queries across ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
Join fashion and beauty brands optimizing for AI-driven product discovery
Compared their AI visibility against top competitors to identify gaps and opportunities in product positioning and recommendation frequency.
Refined product descriptions, attributes, and categorization to align with how AI engines understand and recommend fashion and beauty items.
Tracked sales generated from AI engine referrals to measure the direct business impact of improved AI visibility.
Within just 3 months, Citerra helped this retailer secure a presence in 38% of relevant AI queries across top engines. The results were immediate and measurable: AI-attributed monthly revenue rose by 9%, and their key products outranked two major competitors in recommendation engines.
"Citerra positioned us to win in AI-driven discovery—territory manual SEO can't touch. In just three months, we went from invisible to AI engines to being recommended in 38% of relevant fashion queries. The 9% revenue increase proves this isn't just about visibility—it's about real business impact."
Fashion & Beauty Retailer
Mid-Sized E-Commerce Brand
The fashion and beauty industry is uniquely positioned at the intersection of AI-powered personalization and visual discovery. With the majority of luxury shoppers now using AI features for product research and recommendations, brands that optimize for AI visibility gain a significant competitive advantage.
Unlike traditional SEO which focuses on search rankings, Citerra helps fashion brands appear in the conversational recommendations, style suggestions, and personalized shopping experiences that AI engines now provide. This case study demonstrates that AI visibility optimization delivers measurable revenue impact in a fraction of the time traditional SEO requires.