Question 1

What is Agentic Commerce?

Accepted Answer

Agentic Commerce refers to transactions initiated, researched, recommended, or executed by AI agents on behalf of users. Instead of consumers manually browsing websites, clicking ads, or comparing products, AI systems (like ChatGPT, Claude, Gemini, Perplexity, or custom agents) perform discovery, filtering, and sometimes even purchasing—mediated entirely or primarily by AI reasoning, not traditional search or human browsing.

Question 2

How is this different from traditional e-commerce or digital marketing?

Accepted Answer

Traditional e-commerce depends on SEO, paid ads, conversion funnels, and user clicks. Agentic Commerce shifts the decision-making layer to AI engines that synthesize answers, make recommendations, and sometimes act autonomously. Brands don't just compete for clicks—they compete to be cited, recommended, and trusted by AI models that mediate billions of queries and, increasingly, transactions.

Question 3

Are AI Agents actually making purchases, or just recommending products?

Accepted Answer

Currently, most AI agents recommend, compare, and guide users toward decisions. But the ecosystem is evolving rapidly. Some AI platforms already support transactional workflows (e.g., OpenAI's plugin ecosystem, Shopify integrations with conversational AI). As agentic capabilities expand—especially with autonomous agents authorized to act on user preferences—direct AI-mediated purchasing will become standard.

Question 4

How does Agentic Commerce impact revenue and customer acquisition?

Accepted Answer

If your brand isn't visible or recommended within AI answers, you lose discovery opportunities, recommendations, and conversions that would have occurred via AI-mediated pathways. Conversely, brands that appear consistently in AI recommendations see measurable increases in inquiries, leads, and purchases—often with lower acquisition costs, since AI engines act as trusted intermediaries.

Question 5

Which industries will be most affected by Agentic Commerce?

Accepted Answer

Retail, e-commerce, SaaS, financial services, healthcare, travel, real estate, and professional services are among the most exposed. Any sector where consumers use AI to research, compare, or decide is susceptible to this shift. Categories with complex buying decisions (insurance, B2B software, electronics) will see especially pronounced impacts.

Question 6

How can brands prepare for Agentic Commerce?

Accepted Answer

Start by understanding your current AI visibility—what AI engines say about your brand, where you're cited, and how you're positioned relative to competitors. Then optimize content, product information, reviews, and authority signals so AI models cite, recommend, and trust your brand. Citerra provides the visibility layer, optimization roadmap, and performance tracking needed to compete in this new paradigm.

Question 7

Will traditional SEO still matter in an Agentic Commerce world?

Accepted Answer

SEO won't disappear, but its role will shift. AI engines train on indexed web content, so strong SEO foundations still matter. However, ranking #1 on Google no longer guarantees visibility if AI models synthesize answers without surfacing your link—or worse, recommend competitors instead. The future is hybrid: traditional SEO + AI-native optimization (GEO/AEO).

Question 8

How do I measure success in Agentic Commerce?

Accepted Answer

Track AI Share-of-Voice (how often you're mentioned vs. competitors), citation frequency across engines, sentiment and positioning in AI answers, conversions and leads attributed to AI referrals, and cost-per-acquisition from AI-mediated channels. Citerra provides these metrics natively, translating AI visibility into business outcomes.

Question 9

How is Google responding to Agentic Commerce?

Accepted Answer

Google is embedding AI directly into search (AI Overviews, SGE), effectively becoming both a search engine and an answer engine. They're also launching Gemini-powered shopping experiences and conversational agents. Google understands that if users get answers from ChatGPT or Perplexity instead of Google, they lose traffic, ad revenue, and market position—so they're rapidly integrating AI mediation into their core products.

Question 10

How does Citerra help brands navigate Agentic Commerce?

Accepted Answer

Citerra tracks your brand's presence across AI engines, identifies gaps and opportunities, provides actionable optimization strategies, monitors sentiment and competitive positioning, and translates AI visibility into measurable revenue impact. Essentially, Citerra makes the invisible visible—and gives you the tools to win in AI-mediated commerce.

Agentic / AI-mediated Commerce