Question 1

How does Citerra collect AI visibility data ethically?

Accepted Answer

Citerra uses publicly accessible AI interfaces, automated prompt frameworks, zero personal data, zero PII, no invasive scraping, and strict adherence to AI platform usage policies. Our approach prioritizes user privacy and compliance with AI platform terms of service.

Question 2

Does Citerra require installing scripts or code?

Accepted Answer

No. Citerra is completely non-invasive and requires no on-site scripts, tags, or code changes. All analysis occurs through the AI visibility engine.

Question 3

Will tracking AI engines impact my website or rankings?

Accepted Answer

No. Citerra operates independently of your website and does not adjust your website content or structure to directly impact your website on rankings, traffic, performance, or page speed.

Question 4

How do you collect and use data?

Accepted Answer

We collect data in two ways: (1) AI Analysis Data - When you run analyses, we query AI models about your brand and store the responses, including mentions, sentiment, citations, and visibility scores. This data is used to generate insights and track trends over time. (2) Usage Data - We track how you interact with our platform (which features you use, which recommendations you act on) to improve our service and personalize your experience. All data is stored securely in our database and is only accessible to you and your organization. We do not share your data with third parties or use it for any purpose other than providing and improving our service.

Question 5

Is my data secure?

Accepted Answer

Yes. We use industry-standard security practices including encrypted connections (HTTPS), secure database storage with Supabase, and row-level security policies to ensure your data is only accessible to authorized users in your organization. We regularly audit our security practices and comply with data protection regulations.

Question 6

How do you track competitors?

Accepted Answer

When you add competitors to your brand profile, we analyze how often they appear in AI responses alongside or instead of your brand. We track their mention frequency, sentiment, and visibility scores to help you understand your competitive position. This data comes from the same AI analysis runs we perform for your brand.

Question 7

How are recommendations generated?

Accepted Answer

Our AI-powered recommendation engine analyzes your visibility data, competitor performance, sentiment trends, and topic coverage to identify opportunities for improvement. Recommendations are prioritized based on estimated impact and confidence scores. As you provide feedback on recommendations, our system learns and improves its suggestions over time.

Question 8

Does Citerra support multi-brand management?

Accepted Answer

Yes! Starter plans include 1 brand, Pro plans include up to 4 brands, Business plans include up to 15 brands, and Enterprise plans offer unlimited brand tracking. Each brand can have its own set of topics, competitors, and analysis configurations.

Technical & Security