Analytics
How to Improve Your AI Visibility Score
Overview
Your AI Visibility Score reflects how visible your brand is inside answers generated by AI platforms across engines such as ChatGPT, Google Gemini, Claude, Meta AI, Perplexity, Microsoft Copilot, and more.
What it Does
This score aggregates multiple signals — like brand mentions in AI answers, sentiment trends, topic coverage, and competitor standing — to give you a snapshot of how AI systems are referencing your brand.
Why It Matters
As AI-generated responses become a primary discovery point for users (with some studies showing AI search now leads traditional search for a large portion of users and AI summaries present in a significant percentage of search results), improving this score helps ensure your brand is part of the conversation that potential customers see.
How to Improve It
Expand topic coverage
Address topics where AI systems currently do not reference your brand.
Increase credible mentions
Publish useful content that is likely to be cited by AI systems.
Monitor sentiment trends
Understand how AI engines describe your brand and mitigate negative narratives.
Where to Find It
Your AI Visibility Score is visible on the home dashboard after running a visibility analysis.
Industry insight: AI search adoption is growing rapidly, with 44% of users preferring AI-powered search for insight over traditional query results.(McKinsey & Co)