Analytics
Topic and citation metrics are key elements of Marveriq's visibility insights:
As AI-driven discovery grows — with some research showing a large portion of users treat AI summaries as a primary source of insight and reducing traditional click-throughs — being associated with relevant topics and earning frequent, positive citations directly impacts brand influence.
Source: Search Engine Land research shows significant shifts in user behavior toward AI-first discovery.
Find topics where AI doesn't associate your brand but competitors appear prominently.
Focus your content strategy on topics with the highest potential for visibility improvement.
Monitor how citation frequency changes over time to measure strategic progress.
Topic and citation metrics appear in the Topic and Citation dashboards following an analysis run.
