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Analytics
Understanding Sentiment Trends
Overview
Sentiment trends show whether AI engines describe your brand positively, neutrally, or negatively over time.
What it Does
AI-generated answers don't just mention brands — they also frame them in a context. Understanding how often that context is positive or negative helps you assess how AI systems "perceive" your brand.
Why It Matters
AI sentiment can influence decision-making — users often trust nuanced, positively framed responses more than generic mentions. Sentiment trends also help you spot shifts that may require content or narrative adjustments.
How to Use This Info
Track sentiment alongside visibility changes
Monitor how sentiment evolves as your visibility increases or decreases to understand the quality of your mentions.